The Be@brick craze has been going strong for seven years now. Be@rbrick paraphernalia includes watches and clothing items; and there are various blogs, zines and online communities dedicated to all things Be@brick. The small figures, with teddy bear heads and humanoid bodies, come in various versions ranging in size from 3-inches tall (or 100%) to two-and-a-half feet tall. Handsomely sculpted, the Be@rbricks would make a fine addition to a very fortunate child’s environmentally-friendly toy chest, or any collector’s grouping of unboxed ‘Bricks.
The rarest versions of this coveted, collectible toy can be elusive. Finding one made of sustainable materials (Be@rbricks are generally molded from plastic) is as extraordinary as sighting an endangered Giant Panda in its natural habitat. So, I was surprised at my luck when I recently laid eyes on two such specimens gracing shelf space at Toy Tokyo’s Brooklyn outpost, High 5.
Crowded in by their tiny 100% cousins, the Eco Value Wood and Layered Wood Be@bricks stood at approximately 24-inches tall. The pricey Be@bricks retail for around $700-$750 (auction prices are higher), and proceeds benefit the Japanese organization More Trees.
lead photo from Flickr
