UNICEF Sverige recently launched a campaign in Stockholm wherein ghostly projections of children popped up all over the city to bring awareness to the plight of Sweden’s young refugees. In collaboration with the ad agency, Deportivo the organization set the images amidst the city’s parks, alleyways, and streets. As a nation with a history of supporting human rights, Sweden receives a staggering number of refugees. The country was the first to sign the UN Convention on the Rights of the Child in 1990, and UNICEF is making an effort to see that the declaration is implemented more seriously in the form of practical legislation. Among 25 member states, Sweden was the only one to achieve all 10 benchmarks set for early childhood health and education by UNICEF’s Innocenti Research Center.
After the jump, see a video of the eerie silhouettes that slept on benches, walked down steps, and ran through the streets, all in an effort to awaken Swedes to the often ignored human beings moving among them.
According to UNICEF and psfk, the number of young refugees has skyrocketed over the past ten years from 388 in 2004 to 3,500. While most that enter the country are placed in traditional housing, a 2007 report suggested that increased immigration has overburdened the system and put the welfare of children in danger.
Images via UNICEF