Mia Seipel, founder of Boob, got the idea for her company on one cold, windy day in the autumn of 1999 as she watched her sister try to breastfeed her newborn son in a park in Stockholm, “Waist bare to the icy northern wind.” Seipel notes, “Then and there, I decided that it should be every woman’s right to nurse in comfort and in style.” After that epiphany, Seipel launched Boob nursing wear, a Swedish patented innovation that’s grown to cover the entire maternity stage through the nursing years.
Innovative Nursing Design
Boob clothing features innovative, barely there nursing slots that keep you covered while still allowing you to nurse your baby. These nursing slots are so discrete, no one will even know you’re wearing a “nursing” item.
Maternity to Nursing Style
Boob clothing can be worn throughout your pregnancy and then works seamlessly into your nursing wardrobe as well. This maternity to nursing style works via deep, lined slits with zips, rouched sides and/or drawstrings that allow clothing to expand over a growing belly, then shrink back down after you give birth.
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