There is no doubt that the basic building blocks of your little one’s nutrition are of utmost importance to today’s busy parents and fast-paced households. With so many children in the U.S. afflicted with childhood obesity and debilitating weight problems, it is of critical importance that we find healthier (creative) solutions to revising the American diet as we know it. Enter celebrity product designer, Yves Béhar, and his new Y Water beverage. Conceived as a low-calorie, vitamin-packed alternative to sugary drinks for kids, Y Water is a truly innovative way to package a healthier drink via its reusable building-block bottles. The DNA-like, interlocking food-safe bottles can be used as a toy after the organic beverage is sipped down, providing a two-for-one punch for sweet snack and playtime creativity.
We love great examples of creative reuse when it comes to packaging and plastics, so Y water really caught our eye with it’s Pop Art design appeal and biomorphic eco-containers. Granted a nice sippy-cup of organic apple juice is probably about as sustainable as you get, but we have to confess that we like the message that Y Water sends to kids with its recycled packaging possibilities. We surely do not advocate buying up more products as a way of going greener, but if you are looking to quench your little one’s tastes for pop-like treats as well as encourage play with the remaining bottles, well, this is a fun green solution for design-savvy consumers.
For those of you who are concerned about what exactly is in those funky bottles – the company spokesperson states, “Y Water contains all natural and certified organic ingredients and uses no preservatives, artificial coloring, or artificial sweeteners. Unlike the usual saccharine “fruit” flavors marketed to children, Y Water is available in exotic flavor combinations: Bone Water is enriched with calcium, fluoride and vitamins A, C and D, while Brain Water contains a special blend of zinc, molybdenum and vitamins B6, B12 and C. Muscle Water features magnesium, potassium, selenium as well as vitamin A and C. Immune Water is fortified with a complex of antioxidants and vitamins A, C and E.”
Y Water bottles are made from Eastman’s Eastar™ copolyester, a tough plastic used in the medial industry and certified safe for food use by the U.S. Food and Drug Administration. The bottles are environmentally safe and do not leach chemicals. Once finished with the product, parents can log onto www.ywater.us and receive a free mailer to send the bottle back for recycling.
But why would you want to recycle such a cool collectible container? Once empty, the bottle can be linked with other bottles through biodegradable rubber “Y Knots”, connectors that help to create spaceships, animals, robots, or whatever else a child can imagine. Design for the next generation is shaping up in all sorts of interesting ways, and sustainable play might be just the way to get our kids in great shape, too!