The Target Corporation has been a longtime supporter of the arts, and now they’ve banded with the New York Public Library to help advocate children’s literacy. As part of the New York City Read Across America event, a giant red display of “READ” — made entirely from Dr. Seuss books between the library’s iconic lion statues !
Many celebrities were on hand to kick off the event, such as Uma Thurman, Mark Ruffalo and Keri Russell, each picking from their favorite Dr. Seuss stories. The epic READ sculpture, designed by David Stark, was made of 25,000 Dr. Seuss books, which were then generously donated to public schools across New York. Target also sponsored a Seuss-inspired reading room in the library, where kids and parents could read hard covered Dr. Seuss books, enjoy Seuss-themed snacks (green eggs and ham sandwiches!), and don red and white Cat in the Hat headgear.
A collaboration between the National Education Association and Target, the 26-foot tall book installation commemorated Dr. Seuss’ birthday on March 2nd. In conjunction with the New York event, which was part of Read Across America Program, Target stores across the nation joined the festivities, holding special in-store Dr. Seuss themed reading events.
The 25,000 books in the READ sculpture is just part of the Target corporation’s plan to donate $1 billion to education related programs by 2015.
Photos © David Stark