The Chicago Department of Public Health’s Office of Adolescent and School Health has launched a new “unexpected” 2013 teen pregnancy prevention campaign featuring pregnant teen boys. Designed to attract attention, the campaign demonstrates that teen pregnancy is not just a young girl’s problem or responsibility. Currently displayed on public transit buses, trains, platforms and bus shelters in Chicago, the ads have sparked quite a bit of conversation already. Comments by citizens have ranged from supportive to ambivalent to completely unamused. In spite of what people think of the campaign, it could be effective, which would be a good thing — because according to reports from Chicago’s Department of Public Health, the city has some of the highest teen birth rates in the nation. When a similar campaign (pictured here) ran in Milwaukee last year, it did appear to help reduce teen pregnancy rates.
Images courtesy Chicago Department of Public Health