IKEA designer Hella Jongerius garnered inspiration from the Swedish fairytales of her youth to design a new collection of wall hangings that are produced in collaboration with craftswomen in India — “creating work for women in workshops so that their children can go to school.” IKEA, known for its sensible, affordable and environmentally responsible products, has, with little fanfare, also been retailing a series of design collections that have a huge humanitarian impact. The PS collection is about “small, fragile, growing ideas,” about “increasing our responsibility for our world… empowering people” and about “design that is more than just design.” More compelling reasons to shop at the gentle ‘big box’ giant. The pieces that caught my attention and introduced me to the PS concept were a collection of animal wall hangings — perfect decor for a child’s room. IKEA PS Mikkel (fox), Pelle (hare) and Gullspira (goat) are handmade works of art offered at an affordable IKEA price, and each one is individually signed in Hindi.
+ UNICEF backed PS Wall Hangings $49.99 at US IKEA stores.
