Jack n’ Jill toothpaste was initially made by a large pharmaceutical company in 1949 as one of the first kids toothpastes in Australia. Co-founder Rachel Bernhaut’s father- in-law bought the company in the 1980′s and sold the paste through pharmacies in Australia. She explains, “It was an old formulation — nothing natural about it! It was sitting dead until two years ago when my husband Justin (a pharmacist) and I took over the company, reformulated the toothpaste completely to make it safe and re-branded it. We basically have just kept the name.” The Bernhauts were compelled to re-invent this toothpaste when they had their own child and “felt frustrated at the lack of choices in early childhood oral hygiene.” They wanted to avoid exposing their child to chemicals and additives, and now we can all reap the rewards of their efforts.
Jack n’ Jill toothpaste contains certified organic and biodynamic calendula for its healing and natural anti-inflammatory properties, Xylitol to help prevent tooth decay, and the 5 delectable flavors available include: banana, blueberry, strawberry, black currant and raspberry. Further, Jack n’ Jill toothpaste is fluoride free, sugar free, color free, SLS free, contains no preservatives and is contained in eco and design savvy BPA-free, recyclable tubes. The paste is totally safe for young children to swallow, and the entire ingredients list is: Silica, Vegetable Glycerin, Xylitol, Certified Organic Calendula Officinalis Extract, Xanthan Gum, Certified Organic Natural Flavor (Raspberry, Banana, Blueberry, Blackcurrant, Strawberry), Purified Water.