So the LEGO Friends debate has gotten a bit bigger. In case you missed our last post on this issue, some folks are hopping mad that LEGO is marketing a specific line of blocks to girls. In fact, recently a petition was launched at Change.org asking LEGO to stop selling out girls with this new collection. I agree with the petition statement, “Raising healthy girls and boys is all about creating a wide range of possibilities and options for our children.” That said, I won’t be signing the petition. Honestly, I can’t believe some 30,000+ people have signed it already. I think the petition, as written, is sending out some strange stereotyped messages to kids and their parents.
Petition Message 1: Only Take Action Against Pink Toys
One of my problems with this petition is that it reads as if the old sets are gender-neutral across the board, while only the new LEGO Friend sets promote stereotypes. The petition states, “Go back to advertising and offering all LEGO to boys and girls!” My son is LEGO obsessed and gets the darn LEGO catalogs sent to him, and I can’t remember the last time I saw a LEGO catalog that marketed fairly to both kids who like pink and kids who don’t. To be sure though, I gathered them up to look through them. You can’t tell from the picture above, unless you have very good eyesight, but the last three issues feature, in total, 5 girl minifigs on the cover – and one is an angry mermaid (does that count)? Contrarily, there are 21 male minifigs featured within the three covers.
Open the latest catalog and there are a few city and architecture sets featured, but the majority are ships, vehicles, trains, ninjas fighting, dragon battles, aliens and monsters galore and an almost insane amount of Star Wars sets. Most sets come with a slew of male minifigs and a couple of token girls. That’s fine for some kids. But I know plenty of kids who also would rather have a pretend stage or a treehouse than a flipping Star Wars set. How come there hasn’t been a major uproar that LEGO hasn’t had anything pink or beauty related for years, even though many kids like that sort of thing? No one is mad that LEGO puts out set after set of all-gray Star Wars bricks? Where’s the petition asking LEGO to stop all sales of brown Harry Potter sets or the all green alien sets? People only get mad enough to create a petition when pink bricks debut?