Disneynature’s ‘Oceans’ Opens Earth Day 2010! Opening Week Ticket Sales Help Save Coral Reefs!

by , 04/20/10

eco film, green movie, earth day, earth day 2010, disney nature, disneynature, disneynature oceans, OCEANS

This Thursday, Disneynature’s film ‘Oceans’ graces the big screen on Earth Day, April 22, 2010! Directors Jacques Perrin and Jacques Cluzaud dive deep into the very waters that sustain all of mankind in this earth friendly, family-friendly film. Via the latest underwater technologies ‘Oceans’ offers families around the globe spectacular never-before-seen imagery allowing us all to explore the harsh reality and the amazing creatures that live within the depths of the deep blue. Beyond sheer entertainment and great narration by Pierce Brosnan there’s another good reason to plan on seeing ‘Oceans’ opening week — your ticket purchase will help support ocean conservation. Learn more after the jump!

eco film, green movie, earth day, earth day 2010, disney nature, disneynature, disneynature oceans, OCEANS

In honor of each individual who sees ‘Oceans’ during opening week (April 22-28, 2010) the Disneynature “See ‘Oceans,’ Save Oceans” initiative will make a contribution to The Nature Conservancy in order to help save coral reefs. Disneynature has also released a couple of fun, activity based educational guides which can help parents and teachers support kids’ natural curiosity about geography and science with regard to the world’s oceans. The 8 page educational guide for parents and kids, along with the 42 page educator’s guide are both available for FREE at the Disneynature’s Oceans website. This is a spectacular Earth Day activity, so gather up the family and plan on seeing Disneynature’s Oceans this week!

+ Disneynature’s ‘Oceans’

+ Disneynature

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3 Responses to “Disneynature’s ‘Oceans’ Opens Earth Day 2010! Opening Week Ticket Sales Help Save Coral Reefs!”

  1. TammyE says:

    I’m torn about this film. On one hand, anything that teaches children the importance of conservancy is a good thing. On the other hand, Disney makes me grind my teeth. If they were a truly environmentally aware corporation, they wouldn’t manufacture so many horrible cheap plastic products that are destined to decay in landfills for the next 700+ years.

    Disney may score some points back if they use this film to remind the public that, no matter how adorable we all find Nemo, the current harvest of clownfish for the purposes of becoming pets (caused, ironically, by their movie, whose message some people seem to have willfully missed) is completely unsustainable.

  2. Jennifer Chait says:

    @Tammy – you’re so not wrong. While I like the message and the idea, it’s kind of like the whole Clorox Greenworks issue – IF they really cared they’d make all their products eco-friendly, not just one token product. It’s really frustrating and too close to greenwashing for comfort.

    The reason I’ll personally blog about something like this in a positive light say vs, the whole Greenworks deal is because this film has more potential to reach and thus educate kids about the environment than some other stuff. Green toy companies and other green companies could have that chance for example – if they’d market better but thus far I’ve really only seen a few successful marketing plans by greener companies (take Seventh Generation for instance). Green companies aren’t, IMO doing as good a job as they could when it comes to educating the commercial minded public.

    Also I think it’s good practice for us as parents to help our kids learn what’s real green vs. greenwashing – like seeing an educational film that could get kids interested in the earth is one thing, and likely not a bad green choice but allowing them to give in (or us give in) to all the plastic promotion crap that goes along with it is a bad green choice IMO. It’s good to be able to say, “Yeah, the movie is cool, but here’s why you don’t need that plastic toy that goes along with it.” It provides an education moment and shows that you CAN enjoy an experience without the products that come with it. My son Cedar wants to see OCEANS but he’s old enough to know not to ask for a plastic OCEANS toy.

    Just my two cents. Thanks for the thoughtful comment. It’s smart to question the big companies and their actions.

  3. sapphire says:

    I agree. Tammy — I understand your concerns, but why don’t you look at the light of this situation that although Disney is a major cooperation they are doing even a little bit to give back and do their part. I also think it is needed that these big companies make such movements like this because it raises awareness overall.

    As far as the film itself, I am glad that Disney branched out to make a label dedicated to nature and documentaries. Children enjoy going to the movies and it is nice to have an educational, yet entertaining film option for them now. This also gives a new outlet to children to “learn” outside of the traditional classroom. Great discussion, would love to hear your thoughts again!

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