Dietrich Wegner “put(s) opposites together in works that feed on the friction between two things that should not make sense together.” He elaborates, “In Cumulous Brand, babies are covered in multicolored tattoos. The tattoos are selected through an interview process with an adult prominent in the child’s life, usually the parents. Each work is a portrait through the logos of the products used, the activities participated in and organizations belonged to throughout this adult’s life.”
In my interpretation, Wegner’s photographs are a powerful reminder that the brands we support as parents, and the way we incorporate these brands into our children’s lives, however subtly, directly, and indelibly impacts them from infancy onward. Which is why it’s so important to make wise decisions every step of the way.
via Kid Crave