As the New Year launched so did a brand new line of LEGO toys, LEGO Friends, an entire line of LEGO building blocks and play sets aimed at girls 5 and up. Bricks in shades of pink, lavender and other pastel colors dominate this new LEGO Friend world. The LEGO Friends minifigs have been updated to appeal more to girls as well. The new girl minifigs are longer, more realistic in shape, and while 29 in all will be released in 2012, there’s a core group of five main characters each with their own biographies, personalities and names. The new collection is set in the fictional city of Heartlake, which comes complete with a salon, a horse academy, a veterinary clinic, a café and more. LEGO Friends is LEGO’s sixth attempt over many years to lure as girls into the mostly boy-saturated LEGO world, but some don’t like that the company has seemingly gone out of their way to create an entire LEGO world just for girls.
The Argument Against LEGO Friends
From what I can gather, there are a couple of major arguments against this new pretty, pink collection. First, some say that there are already LEGOs for girls – i.e. any LEGOs already on the market. Some parents seem baffled as to why LEGO finds it necessary to single out a special just-for-girls line, when there’s so many sets on the market already. The other argument is that some people feel that it’s just plain sexist to target girls with pink toys or toys that shows girls baking, doing their hair or decorating a house. For example, one reader comment at BabyCenter states, “It annoys me when people feel the need to make “pink” or “girly” versions of everything. We can play with the real things too! ugh.” However, comments like this make me wonder why “pink” or “girly” toys are not considered “real things” or a viable option for girls (or boys).