It’s too bad that the focus is to make it look like a “Hot Rod” car though, this is just indoctrinating them into the unsustainable and bad habit of being a ‘car driver’ from a young age. Why not just let it be a trike and make the trike cool and biking in general. Just like there is a law against marketing cigarettes to kids there should be a law against marketing driving to them (have you seen those horrible electric SUVs for kids?). The obesity rates in developing countries are out of control- especially here in America and a lot of it is because we’ve sold this dream of the car culture giving us freedom when really it’s just made us lazy.

Yes, I know I sound like a curmudgeon and that these are COOL looking but just recognize the subtly of car culture and how it has worked it’s way into our desire to acquire that slick looking gas guzzling environmental destroyer.

Keep those kids rolling on cool wheels; move them onto a cool bike, then teach them safe riding skills and send them off to school on one too and maybe they’ll be the change we need.

PS- As a father-to-be I don’t relate to their website when it says other “juvenile products companies” have been “blatantly disregarding your manhood for too long”. I’ve found plenty of quality, environmentally sustainable, and cool products (many thanks to Inhabitots) that appeal to my manhood thank you very much!